The current situation of e-commerce marketing in the sanitary industry
For most consumers, e-commerce is more of a fashion. Browse the products of every hue shop, "feed on illusions" as to satisfy their desire for consumption, but not many people rest assured to buy big ticket items such as bathroom through the internet. The main reason for the "not to be warm" is not to be experienced in depth. On the other hand, the imperfection of the market rules and the imperfections of the market rules put a heavy shadow on the development of the bathroom. At the same time, consumers will shift their concerns to other places. The quality of the bathroom does not need to be said, that is the basic requirements of the online shopping bathroom, a higher level of demand is the after-sales service provided by the electric business.
Since the operation of the bathroom enterprise, the problem of the difficulty of returning the goods has been criticized by the consumer, and it has also been a stumbling block to prevent the development of the electric business. The differences in the bathroom products are not clear at the moment, and consumers are more likely to serve as the cornerstone of the service. Therefore, the most important thing to do now is to conquer the service.
In addition, most of the bathroom business enterprises are not able to push forward the electricity business. There is a deeper reason. That is the contradiction between the business providers and the distributors in the traditional channels. People in the industry believe that there is a big difference between the entity shop and the electric business. The traditional channel and the electric business are difficult to reconcile in reality. The electric business directly impacts the traditional channels and directly damages the interests of dealers and agents.
